How do you maintain a healthy discussion?Ĭhristopher Plowman: It’s really, really hard actually. And you talk about the discussion that people are having. Now you’ve built a community, and the app is about meditation and calm, and other things like that. for sure, but in the Western world generally, around things like politics, around things like economics, and COVID, and other things like that. There’s a lot of attack on places like Facebook and Twitter, in the U.S. I don’t know what communities you’re on - maybe in Facebook or Twitter or other places like that - but there is a lot of anger. John Koetsier: What I want to understand is, as you’ve built this very diverse community, as you mentioned, with people all over the world, how are you keeping that … healthy? Because community is really hard right now. We have people who come to us to create musical playlists and they vary sort of, of all different ages. We have people who come to us for our live meditations. We have people that come to us for our 12,000 discussion groups. It’s therefore very hard, John, to narrow it down and tell you what is the sort of typical Insight Timer user. So diversity is kind of a really key thing. We have about 10,000 teachers on the platform now, too. So there’s lots of different people listening to lots of different things. We’re very big in South America, in Europe, in the U.S., in Asia. As I said earlier, we’ve got content in 45 different languages. So we’ve been very lucky to have these kind of custodians, I like to think of them as.Īnd then we’ve got sort of a whole gamut of people. So we have a very diverse group of meditators because we have what I like to call ‘the elders’ - people who’ve been meditating for a very long time, before technology kind of got involved in this space, and who were just looking for a timer.Īnd I think we’ve been very fortunate to have this group of people start with us 10 years ago, because elders typically tend to create the vibe of a community. We launched in 2009, so we had our 10 year anniversary last year. Insight Timer is unique in this space, we were the first app in the App Store. How does the average person use this? And has 2020 and all the stresses here actually contributed to your growth?Ĭhristopher Plowman, CEO of Insight TimerĬhristopher Plowman: Yeah, we had a big growth spurt actually back in March/April, I think it was, when there was lots of anxiety around COVID of course. If it’s not jobs, if it’s not health, if it’s not politics, there’s so many other things. Because this is 2020, right? I mean, we have stresses all around us. John Koetsier: Talk to me about the average person who uses this. So when you add up, it turns out to be a lot. About a third of our community, about 300,000 people every day use the timer for about 24 minutes on average. We’ve got 5,000 music tracks, 45,000 talks and meditations in 50 languages, and people kind of tend to tune in and listen away. I think when you offer, you know, the largest free library of guided meditations on the planet, people will consume a lot of stuff. But how do you have longer session times than all the other names that I mentioned?Ĭhristopher Plowman: Look, it’s a good question. Of course you can spend an hour there too. So TikTok, I get, right? It’s a pretty short app. We need to meditate and calm down and restore from that, but … let’s dive right in. John Koetsier: Hey, it’s a real pleasure to be here, but it’s more pleasurable for you, because you’re in Bali and you’ve already had your walk on the beach. Welcome, Christopher!Ĭhristopher Plowman: Thanks, John. To learn how Insight Timer is changing the world, one stressed person at a time, we’re chatting with CEO and co-founder Christopher Plowman. It has 18 million users and it spent precisely $0 on marketing. It has 5X the retention of better-known competitors maybe like Calm. You may never have heard of Insight Timer, but it’s actually ranked higher than TikTok, Facebook, and Twitter for session durations. John Koetsier: In an era of massive budgets, invasive ads, buy now subscription models, and incessant noise, can the good guys still win? Welcome to TechFirst with John Koetsier. I got off Facebook, because I just found these platforms so incredibly toxic.” (This transcript has been lightly edited for clarity). Read: from Bali with love, this mediation app has a unique approach to monetization Apple Podcasts Spotify Google Podcasts Overcast Other podcasting platforms
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